This project explored the sensitive topic of checkpoint inhibitor immunotherapy, balancing an engaging, friendly style with the seriousness of the subject. The aim was to clearly communicate complex science without oversimplifying or losing sensitivity.
Working with the Creative Director and Scriptwriter, I created an informative storyboard, designed characters and key concepts using the brand’s colour palette, and then rigged and animated the piece with smooth, approachable motion. I completed the project with thoughtful sound design and music to support the tone and bring everything together.
Checkpoint Inhibitor Immunotherapy
Medical Animation: Velindre
Credits:
Client: Velindre
Production Company: Jammy Custard Creative Direction: Kyle Abraham
Illustration: Carla Slack
Animation: Carla Slack
Script: Saoirse O’connor